Evan Longoria's Barehand Catch

Gillette wanted a buzz-worthy moment around adding Evan Longoria to their Young Guns program. The resulting video created chatter all around the web as viewers questioned the its authenticity—with Gillette as a central piece of the conversation. The chatter continues today, regularly recirculating on TikTok (and a confession).

The immediate reaction: over 10 million YouTube hits in the first week plus features on Good Morning America, ESPN and Comedy Central (featuring Norm Macdonald!) The piece was also covered in many news sites and blogs, including Mashable, Huffington Post, NBC Sports, Yahoo Sports, USA Today, and The Washington Post. My mom is mostly just proud this made it to Snopes.

A recap of the project and results:

Gillette Champions: The WALK OF GILLETTE

Gillette was invited to create a video to air on the JumboTron at Yankee Stadium on opening day. We developed a razor giveaway promotion and made this fun video to support it. It played throughout the season, both at the stadium and online.

The video received coverage from multiple major news shows and blogs, was recognized by Adweek as "Ad of the Day" and placed as an OBIE finalist.